I came across a bloke on Twitter called Andy Beal. He's an internet
marketing whizz, running the site, Marketing Pilgrim.
He runs contests every now and again. This one —
— gives people the chance to win an iPod Touch.
He's a cunning fellow. And practices what he preaches. He's generating
tons of link love to his blog by encouraging people entering his
contest to spread the word.
If I win just by entering, I get an 8gig machine. If I tweet the link
on Twitter, I get the 16gig machine. And if I tweet AND blog the link,
I get the big daddy… The 32gig iPod Touch.
This is great for Andy, cos it gets a specific link out to a lot of
sources. So when Google and Yahoo and Technorati crawl the web, they
find that Andy Beal is one majorly serious player. So his search