{"id":643,"date":"2009-01-30T23:40:04","date_gmt":"2009-01-30T21:40:04","guid":{"rendered":"http:\/\/royblumenthal.com\/wordpress\/2009\/01\/30\/ray-wicksell-on-how-to-build-a-brand\/"},"modified":"2009-02-03T10:42:16","modified_gmt":"2009-02-03T08:42:16","slug":"ray-wicksell-on-how-to-build-a-brand","status":"publish","type":"post","link":"https:\/\/royblumenthal.com\/wordpress\/ray-wicksell-on-how-to-build-a-brand\/","title":{"rendered":"Ray Wicksell on ‘How To Build a Brand’"},"content":{"rendered":"
\"\"<\/a>
\nRay Wicksell’s Voucher<\/a>, originally uploaded by royblumenthal<\/a>.<\/span><\/div>\n

Ray Wicksell<\/a> appears on this coming Saturday’s episode of ‘Kaleidoscope’, the business magazine show on CNBC AFRICA. (It’s at 8:30pm Central African Time. In South Africa, it’s on Channel 410 on DStv. In Africa, it’s on several satellite channels. The date… Saturday, 7 February.)<\/p>\n

Ray’s a long-distance runner turned marketer. His long term sponsor — Nike — converted his running shoes into the footing for a massive career in South Africa. He’s the guy who headed up the South African Nike team when they first came to our shores.<\/p>\n

In the show, he talks about what a company needs to do in order to keep a brand alive and kicking.<\/p>\n

What he doesn’t talk about on air is the fact that he’s also doing the marketing for a property development called ‘African Renaissance’. So if you’re in the market for ultra-luxury lving, you might want to look at his website — http:\/\/www.living4u.co.za<\/a> or http:\/\/www.living4u.com<\/a> — and pick out your apartment.<\/p>\n

[Disclosure: I have no stake whatsoever in this development. I am not getting any reward for this plug.]<\/p>\n

Oh… if you’re wondering about the ‘I am not Arnold’ quote… Ray is a dead ringer for Arnold Schwarzenegger. He even had a bad spell with a stalker. She simply wouldn’t believe that he WASN’T Arnie. Wild stuff.<\/p>\n

The painting this coupon is based on was made live in studio during the recording of this week’s episode of Kaleidoscope. I painted it in ArtRage 2.5 on my Rectron-sponsored Asus R1E tablet pc. I took it into Photoshop CS3, and did my manipulations there.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ray Wicksell’s Voucher, originally uploaded by royblumenthal. Ray Wicksell appears on this coming Saturday’s episode of ‘Kaleidoscope’, the business magazine show on CNBC AFRICA. (It’s at 8:30pm Central African Time. In South Africa, it’s on Channel 410 on DStv. In …<\/p>\n

Ray Wicksell on ‘How To Build a Brand’<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p521FP-an","_links":{"self":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":2,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"predecessor-version":[{"id":645,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/643\/revisions\/645"}],"wp:attachment":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}