{"id":600,"date":"2008-11-25T04:38:00","date_gmt":"2008-11-25T10:38:00","guid":{"rendered":"http:\/\/royblumenthal.com\/wordpress\/?p=600"},"modified":"2008-11-25T04:38:00","modified_gmt":"2008-11-25T10:38:00","slug":"cnbc-africa-kaleidoscope-grant-baker-talks-about-firehouse","status":"publish","type":"post","link":"https:\/\/royblumenthal.com\/wordpress\/cnbc-africa-kaleidoscope-grant-baker-talks-about-firehouse\/","title":{"rendered":"CNBC AFRICA — Kaleidoscope: Grant Baker Talks About Firehouse"},"content":{"rendered":"
\"\"<\/a>
CNBC AFRICA — Kaleidoscope: Grant Baker Talks About Firehouse<\/a>, originally uploaded by royblumenthal<\/a>.<\/span><\/div>\n

Grant Baker is the chief honchito at Firehouse, a rising superstar ad-agency in Johannesburg.<\/p>\n

He was interviewed in the CNBC AFRICA studios about the innovative recruitment advertising campaign his company ran to attract talented staff to the agency.<\/p>\n

Not very many agencies in South Africa run any kind of advertising for themselves. So when Firehouse ran this campaign, they were really putting their hoses on the block.<\/p>\n

The superb thing about running killer recruitment ads (and if I were still in the agency world, I’d definitely be sending them my cv — the ads are ULTRA hot) is that they kill many birds with one stone.<\/p>\n

1. You attract brilliant staff.<\/p>\n

2. You send a message to your competitors that they have to up the game. Complacency in the ad world is what’s ruining the business. So anything that shakes the game up gives advertising a few more breaths of life.<\/p>\n

3. You send a message to your current clients that they’re in great hands. If I were a Firehouse client seeing those ads somewhere, I’d be bragging to all of my friends that these guys did MY work.<\/p>\n

4. You send a message to untapped clients. Clients who might be disgruntled with the crap attitudes of their current agencies. Clients who might know a thing or two about quality advertising. And you gain new business.<\/p>\n

To my mind, Grant Baker walks his talk. And his ad campaign proves it. This is one of the very few ad agencies in South Africa I would be happy to shelve my advertising cynicism for.<\/p>\n

This painting was made live in the CNBC AFRICA studio in Sandton during the interview. I made it using ArtRage 2.5<\/a> on my Rectron<\/a>-sponsored Asus R1E<\/a> tablet pc. I’m available to do visual facilitation work worldwide, translating ideas into vivid colour during meetings, workshops, seminars, and presentations. Contact me on royblumenthal@gmail.com<\/a>. And view my online portfolio at http:\/\/snipurl.com\/visualfacilitation<\/a>.<\/i><\/p>\n

Roy Blumenthal is a writer, director, artist, and visual facilitator<\/a>. Hire him to make pictures of your meetings or workshops.<\/div>\n","protected":false},"excerpt":{"rendered":"

CNBC AFRICA — Kaleidoscope: Grant Baker Talks About Firehouse, originally uploaded by royblumenthal. Grant Baker is the chief honchito at Firehouse, a rising superstar ad-agency in Johannesburg. He was interviewed in the CNBC AFRICA studios about the innovative recruitment advertising …<\/p>\n

CNBC AFRICA — Kaleidoscope: Grant Baker Talks About Firehouse<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-600","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p521FP-9G","_links":{"self":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":0,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"wp:attachment":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/tags?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}