{"id":551,"date":"2008-04-19T13:46:00","date_gmt":"2008-04-19T19:46:00","guid":{"rendered":"http:\/\/royblumenthal.com\/wordpress\/?p=551"},"modified":"2008-04-19T13:46:00","modified_gmt":"2008-04-19T19:46:00","slug":"behind-the-scenes-in-the-advertising-industry","status":"publish","type":"post","link":"https:\/\/royblumenthal.com\/wordpress\/behind-the-scenes-in-the-advertising-industry\/","title":{"rendered":"Behind the Scenes in the Advertising Industry"},"content":{"rendered":"<style type=\"text\/css\">.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; }<\/style>\n<div class=\"flickr-frame\">\t<a href=\"http:\/\/www.flickr.com\/photos\/royblumenthal\/2426108754\/\" title=\"photo sharing\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/farm3.static.flickr.com\/2063\/2426108754_0e82faed18.jpg?w=605\" class=\"flickr-photo\" alt=\"\" \/><\/a><br \/>\t<span class=\"flickr-caption\"><a href=\"http:\/\/www.flickr.com\/photos\/royblumenthal\/2426108754\/\">Behind the Scenes in the Advertising Industry<\/a>, originally uploaded by <a href=\"http:\/\/www.flickr.com\/people\/royblumenthal\/\">royblumenthal<\/a>.<\/span><\/div>\n<p class=\"flickr-yourcomment\">\tSo&#8230; uh&#8230; I&#8217;ll admit this. In public. Once upon a time, I was a member of the advertising industry.<\/p>\n<p>And yup&#8230; in the ad industry, people go SO up their own asses that they&#8217;re willing to bet their entire career on dubious &#8216;creative&#8217;.<\/p>\n<p>People in the ad industry use a technique known as &#8216;post rationalisation&#8217;. That&#8217;s what happens when they come up with a &#8216;great idea&#8217;, which unfortunately has nothing at all to do with the campaign they&#8217;re working on. They then re-look the brief, and bend it to fit the &#8216;idea&#8217;.<\/p>\n<p>While this silly pun on &#8216;Osama Bin Laden&#8217; is really just a terribly feeble piece of Tourette&#8217;s Syndrome on my part, the kind of conversation I&#8217;ve depicted here is really ad industry standard.<\/p>\n<p><i>I painted the entire pic and captions in <a href=\"http:\/\/artrage.com\">ArtRage 2.5<\/a>, and moved the captions around in Photoshop CS2. All on my Toshiba Tecra M4 tablet pc.<\/i><\/p>\n<div class=\"blogger-post-footer\">Roy Blumenthal is a writer, director, artist, and <a href=\"http:\/\/snipurl.com\/visualfacilitator\">visual facilitator<\/a>. Hire him to make pictures of your meetings or workshops.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Behind the Scenes in the Advertising Industry, originally uploaded by royblumenthal. So&#8230; uh&#8230; I&#8217;ll admit this. In public. Once upon a time, I was a member of the advertising industry. And yup&#8230; in the ad industry, people go SO up &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/royblumenthal.com\/wordpress\/behind-the-scenes-in-the-advertising-industry\/\"> <span class=\"screen-reader-text\">Behind the Scenes in the Advertising Industry<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-551","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p521FP-8T","_links":{"self":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/comments?post=551"}],"version-history":[{"count":0,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/551\/revisions"}],"wp:attachment":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/media?parent=551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/categories?post=551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/tags?post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}