{"id":546,"date":"2008-04-02T05:45:00","date_gmt":"2008-04-02T11:45:00","guid":{"rendered":"http:\/\/royblumenthal.com\/wordpress\/?p=546"},"modified":"2008-04-02T05:45:00","modified_gmt":"2008-04-02T11:45:00","slug":"intellectual-capital-trusting-our-customers","status":"publish","type":"post","link":"https:\/\/royblumenthal.com\/wordpress\/intellectual-capital-trusting-our-customers\/","title":{"rendered":"Intellectual capital — trusting our customers"},"content":{"rendered":"
Katie Possum asks a question in her post, ‘How to Approach e-Commerce<\/a>‘, about how to protect downloads from being copied once someone has bought them.<\/p>\n

This is my reply to her:<\/p>\n

Hiya Katie…<\/p>\n

I strongly recommend you look at http:\/\/magnatune.com<\/a>.<\/p>\n

Their model works in tandem with Creative Commons<\/a>, and is very powerfully based on trust.<\/p>\n

Here’s the deal in a nutshell…<\/p>\n

<\/i><\/p>\n

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  1. Listen to ANY of the albums on their site for free, via streaming.<\/i><\/li>\n
  2. If you wanna buy one, you choose the price — from US$4 to US$18. And you get the album in any quality format you like.<\/i><\/li>\n
  3. Whatever album you’ve bought, you have the right (and almost obligation) to make three free copies to hand on to your buddies.<\/i><\/li>\n<\/ol>\n


    Their approach is basically this… <\/p>\n

    <\/i><\/p>\n