{"id":284,"date":"2006-01-09T02:17:00","date_gmt":"2006-01-09T08:17:00","guid":{"rendered":"http:\/\/royblumenthal.com\/wordpress\/?p=284"},"modified":"2006-01-09T02:17:00","modified_gmt":"2006-01-09T08:17:00","slug":"guy-kawasaki-answers-this-question-%e2%80%9cwhat-are-the-characteristics-of-a-great-product%e2%80%9d","status":"publish","type":"post","link":"https:\/\/royblumenthal.com\/wordpress\/guy-kawasaki-answers-this-question-%e2%80%9cwhat-are-the-characteristics-of-a-great-product%e2%80%9d\/","title":{"rendered":"Guy Kawasaki answers this question: \u201cWhat are the characteristics of a great product?\u201d"},"content":{"rendered":"
This is taken verbatim from Guy Kawasaki’s blog<\/a>. It’s a good component of the ‘AIM’ portion of my creativity model. When you’re finished first-phase creating, you need to evaluate your ideas. Use Guy’s thinking to see if you’ve got some more creating you still need to do…<\/p>\n

\u201cWhat are the characteristics of a great product?\u201d Here is the answer.<\/p>\n

Think: DICEE<\/p>\n

* Deep. A great product is deep. It doesn\u2019t run out of features and functionality after a few weeks of use. Its creators have anticipated what you\u2019ll need once you come up to speed. As your demands get more sophisticated, you discover that you don\u2019t need a different product.<\/p>\n

* Indulgent. A great product is a luxury. It makes you feel special when you buy it. It\u2019s not the least common denominator, cheapest solution in sight. It\u2019s not necessarily flashy in a Ferrari kind of way, but deep down inside you know you\u2019ve rewarded yourself when you buy a great product.<\/p>\n

* Complete. A great product is more than a physical thing. Documentation counts. Customer service counts. Tech support counts. Consultants, OEMS, third-party developers, and VARS count. Blogs about it counts. A great product has a great total user experience\u2014sometimes despite the company that produces it.<\/p>\n

* Elegant. A great product has an elegant user interface. Things work the way you\u2019d think they would. A great product doesn\u2019t fight you\u2014it enhances you. (For all of Microsoft\u2019s great success this is why it\u2019s hard to name a Microsoft product that you\u2019d call \u201cgreat.\u201d) I could make the point that if you want to see if a company\u2019s products are elegant, you need only look at its chairman\u2019s presentations.<\/p>\n

* Emotive. A great product incites you to action. It is so deep, indulgent, complete, and elegant that it compels you to tell other people about it. You\u2019re not necessarily an employee or shareholder of the company that produces it. You\u2019re bringing the good news to help others, not yourself.<\/p>\n<\/div>\n

Roy Blumenthal is a writer, director, artist, and visual facilitator<\/a>. Hire him to make pictures of your meetings or workshops.<\/div>\n","protected":false},"excerpt":{"rendered":"

This is taken verbatim from Guy Kawasaki’s blog. It’s a good component of the ‘AIM’ portion of my creativity model. When you’re finished first-phase creating, you need to evaluate your ideas. Use Guy’s thinking to see if you’ve got some …<\/p>\n

Guy Kawasaki answers this question: \u201cWhat are the characteristics of a great product?\u201d<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p521FP-4A","_links":{"self":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":0,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"wp:attachment":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}