{"id":277,"date":"2005-12-27T03:27:00","date_gmt":"2005-12-27T09:27:00","guid":{"rendered":"http:\/\/royblumenthal.com\/wordpress\/?p=277"},"modified":"2005-12-27T03:27:00","modified_gmt":"2005-12-27T09:27:00","slug":"virtual-surf-report-everyones-an-expert-on-something-squidoo","status":"publish","type":"post","link":"https:\/\/royblumenthal.com\/wordpress\/virtual-surf-report-everyones-an-expert-on-something-squidoo\/","title":{"rendered":"Virtual Surf Report: Everyone’s an Expert on SOMETHING… Squidoo"},"content":{"rendered":"

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Seth Godin<\/a>, marketing genius deluxe, has, along with his team, created a new brainchild. It’s a website called Squidoo<\/a>, and its mission in life is to share knowledge and expertise.<\/p>\n

At its most basic level, Squidoo offers surfers ‘lenses’ into various areas of expertise.<\/p>\n

For instance, I’m an expert on creativity, and have been delivering creativity seminars<\/a> for almost a decade now. So I’ve created my own Squidoo lens on the topic: Creativity According to Roy Blumenthal<\/a>.<\/p>\n

People go to the site, search for lenses using tag words, and up comes a list of relevant items. People are able to vote on the lenses they find, and these votes push particularly good lenses closer to the top of the list.<\/p>\n

The more a ‘lensmaster’ updates his or her lens, and the more relevant and interesting those updates are, the more likely that lens is to get a better lens ranking.<\/p>\n

The best thing about the site is that it’s REALLLLLLLLLLLLLLLLLLLLY EASY to make your own lens. It’s crammed with tools, and an amazing help forum to get you started.<\/p>\n

Here’s where it gets interesting though. When the site launches officially in the near future, all lensmasters will earn revenue from the site. They’re currently working out a decent ‘share and share alike’ algorithm. When that’s done, I’ll start making money off my knowledge base. The more knowledge I share, the more money I’ll earn.<\/p>\n

But it doesn’t end there. Squidoo has dedicated 5% of its revenues to charity. And I get to choose where my share of that goes to. More than that, I can also choose to give a percentage of MY earnings to charity. So I’ve opted to give 10% of my earnings away to worthy causes selected by the Squidoo team.<\/p>\n

This is a site that you simply MUST get involved in. YOU have some expertise. Share it! It’s really easy, and all you need to do is know something.<\/p>\n

For a full podcast of this piece, please visit <\/span>http:\/\/schmucknews.libsyn.com<\/a>.<\/span><\/span><\/p>\n

Roy Blumenthal is a writer, director, artist, and visual facilitator<\/a>. Hire him to make pictures of your meetings or workshops.<\/div>\n","protected":false},"excerpt":{"rendered":"

Seth Godin, marketing genius deluxe, has, along with his team, created a new brainchild. It’s a website called Squidoo, and its mission in life is to share knowledge and expertise. At its most basic level, Squidoo offers surfers ‘lenses’ into …<\/p>\n

Virtual Surf Report: Everyone’s an Expert on SOMETHING… Squidoo<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-277","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p521FP-4t","_links":{"self":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":0,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"wp:attachment":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/tags?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}