{"id":222,"date":"2005-03-11T04:56:00","date_gmt":"2005-03-11T10:56:00","guid":{"rendered":"http:\/\/royblumenthal.com\/wordpress\/?p=222"},"modified":"2005-03-11T04:56:00","modified_gmt":"2005-03-11T10:56:00","slug":"nescafe-cafe-rosebank","status":"publish","type":"post","link":"https:\/\/royblumenthal.com\/wordpress\/nescafe-cafe-rosebank\/","title":{"rendered":"Nescafe Cafe, Rosebank"},"content":{"rendered":"<h2>Friday, March 11, 2005<\/h2>\n<p><i>Service: * * * 1\/2<br \/>      Food: N\/A<br \/>       Ambience: * * * 1\/2<br \/>      Babe Count: * * * <\/i><\/p>\n<p>Decaf cappuccino definitely doesn&#8217;t match the  rush of what&#8217;s just happened. And I&#8217;m sitting here scheming about ways to  maximise my experience.<\/p>\n<p>What&#8217;s happened is that a couple of  hours ago I  saw Clint Eastwood&#8217;s MILLION DOLLAR BABY, which was both brilliant and somewhat  disappointing at the same time. Immensely powerful performances all round, but  an oddly unbelievable story. Still, it gets about 8 out of 10 on the Roy-o-metre.<\/p>\n<p>But  that&#8217;s not what&#8217;s gotten my adrenalin flowing.<\/p>\n<p>I decided, after having cried  for a quarter of the movie, that I wanted something more upbeat. So, having been  lured by the publicity surrounding CONNIE &amp; CARLA, I decided to make the  short trek across to The Zone to see that. After all, it&#8217;s loosely based on a  Billie Wilder classic, SOME LIKE IT HOT.<\/p>\n<p>Unfortunately, I never got to see the  movie. Which is where the adrenalin kicks in.<\/p>\n<p>Lofty Ledwaba&#8230; I hope you&#8217;re  reading this. And I hope you&#8217;re preparing yourself for total onslaught.<\/p>\n<p>Here&#8217;s  what went down.<\/p>\n<p>I buy my ticket, and realise I haven&#8217;t eaten supper, and that  I&#8217;m rather hungry. So, I peruse the Ster Kinekor delectables counter, and  realise that I don&#8217;t want to spend R20 on cardboard popcorn, when what I really  need is sustenance. So I trek down to Europa, and buy a Tra Firenze (excellent,  by the way!). <\/p>\n<p>On getting back to the cinema, I tuck the takeaway under my  arm, under my jersey, and go through the ticket checkpoint. Lucky is the man on  duty, and as it turns out, Lucky decides he smells a rat.<\/p>\n<p>I get into the  cinema. The lights dim. The adverts play. The trailers play. I eat four bites of  my tramezzini. And Lucky arrives. &#8220;Excuse me,&#8221; he says, &#8220;but  you&#8217;re not allowed to eat in the cinema. You can give that to me for  safekeeping, or you can leave.&#8221;<\/p>\n<p>&#8220;I think I&#8217;ll do neither,&#8221; I  say. On the spur of the moment, I decide that making a stand against this idiocy  is more important than seeing the movie.<\/p>\n<p>&#8220;Then you must leave,&#8221; says  Lucky.<\/p>\n<p>&#8220;I think you should try and make me leave,&#8221; I say.<\/p>\n<p>&#8220;Or  you can give me the food for safekeeping,&#8221; he says.<\/p>\n<p>&#8220;Or you can call  the manager,&#8221; I say.<\/p>\n<p>He leaves. The trailers continue. I finish one of  the four segments, and pack the food away neatly.<\/p>\n<p>The manager arrives. Lofty  Ledwaba. <\/p>\n<p>Now something you need to know about Lofty is that he epitomises  everything that customer training manuals advise against. He sneers. He looks  down on one. He refuses to understand a customer&#8217;s point of view. And he is a  stickler for rules. What&#8217;s more, I&#8217;ve had a run-in with him once before. A  year-and-a-half ago, I brought a cup of Seattle Coffee Shop coffee into the  cinema. Except I didn&#8217;t know it was contraband back then. He offered to keep the  coffee for me. Which he did. Except it was cold when the movie finished. And he  was a dick about it. &#8220;The rules are the rules,&#8221; he said.<\/p>\n<p>Tonight,  Lofty says, &#8220;The rules are the rules. You are not allowed to have food from  outside the cinema here! You must give it to me, or you must leave.&#8221;<\/p>\n<p>Actually,  Lofty, the rules aren&#8217;t that at all. The &#8220;rule&#8221; states that food and  drink purchased outside the cinema MAY NOT BE CONSUMED on the premises. A small  bit of semantic wankery, sure, but if he&#8217;s gonna stick to the letter of the law,  at least he should know what his own law states.<\/p>\n<p>I say, &#8220;Lofty, we&#8217;ve met  before about some coffee. And I&#8217;ve decided that I&#8217;m NOT leaving, and you CAN&#8217;T  have my food. What are you going to do about it?&#8221;<\/p>\n<p>&#8220;I&#8217;m going to have  to have you removed from the premises,&#8221; he says.<\/p>\n<p>&#8220;Excellent,&#8221; I  say.<\/p>\n<p>&#8220;And I&#8217;m going to stop the movie until you leave,&#8221; he says.<\/p>\n<p>&#8220;Hmmmm,&#8221;  I say. &#8220;I was under the impression that you&#8217;re compelled by your agreements  with distributors to not interrupt a viewing. Isn&#8217;t that the case?&#8221;<\/p>\n<p>&#8220;It&#8217;s  YOUR fault that I&#8217;m stopping the movie,&#8221; he says, and leaves.<\/p>\n<p>The lights  come up. The trailers stop.<\/p>\n<p>I stand up, turn, and face the audience. (I always  sit four rows from the front.) &#8220;Ladies and gentlemen,&#8221; I say,  &#8220;I&#8217;m afraid you&#8217;re in for a little show. I apologise in advance, but Lofty,  the manager, has decided that because I&#8217;ve brought food in from outside, he&#8217;s  going to be stopping the movie until I leave. I have decided not to leave, and  he&#8217;s going to have me physically removed. I hope it&#8217;s entertaining for you, and  I apologise for the interruption.&#8221;<\/p>\n<p>Just then, lofty arrives with two  security guards. I sit down, and face the screen. Lofty says, &#8220;Remove this  man!&#8221;<\/p>\n<p>One of the guards leans in and says, very professionally,  &#8220;Will you please leave with us?&#8221;<\/p>\n<p>I say, &#8220;Thanks for asking, but  I&#8217;m not going to be leaving. I&#8217;ve bought my ticket, and I haven&#8217;t broken any  laws.&#8221;<\/p>\n<p>&#8220;No,&#8221; says Lofty, &#8220;you HAVE broken the law! You  brought food in from outside!!!&#8221;<\/p>\n<p>I say, &#8220;That&#8217;s not a LAW, lofty. If  I&#8217;ve broken the LAW, I&#8217;m a criminal. I haven&#8217;t broken ANY law, I&#8217;ve brought food  into your cinema.&#8221;<\/p>\n<p>&#8220;But that&#8217;s against the rules!&#8221; he says.<\/p>\n<p>&#8220;The  rules are not the law,&#8221; I say.<\/p>\n<p>&#8220;Take him out!&#8221; he says, fuming,  his voice a pitch higher.<\/p>\n<p>I say to the security guard, &#8220;I just need to  check. Are you allowed to ARREST me for this?&#8221;<\/p>\n<p>&#8220;No,&#8221; he says.  His name is Karabo, and he&#8217;s a picture of calm.<\/p>\n<p>&#8220;Then maybe we should  call the police to deal with me,&#8221; I say. &#8220;If I&#8217;ve broken the LAW, I&#8217;ll  gladly be arrested.&#8221;<\/p>\n<p>A girl in the audience says, &#8220;Why don&#8217;t you  offer them some of your food? Maybe they&#8217;re hungry?&#8221; People laugh.<\/p>\n<p>I say,  loudly, &#8220;Nah&#8230; I can&#8217;t do that&#8230; they didn&#8217;t buy it IN the cinema!&#8221;  More laughter.<\/p>\n<p>&#8220;Please come with us,&#8221; says Karabo.<\/p>\n<p>&#8220;I&#8217;m very  sorry to make you do this, Karabo,&#8221; I say, &#8220;but I&#8217;m not going to leave  voluntarily. This is a petty rule, and I think Lofty is making a huge mistake in  pursuing it this way. If you want me to leave, I&#8217;m afraid you&#8217;re going to have  to carry me out.&#8221;<\/p>\n<p>He looks at the other security guard. His name tag  identifies him as Doctor. He&#8217;s also a total pro. Doctor enters my row. &#8220;May  I get past you?&#8221; he asks. I move my legs, and he passes. <\/p>\n<p>I pick up a  book I&#8217;ve been carrying with me, my jersey, and the contraband, and I raise my  arms so they can get a grip under my armpits. &#8220;Is that cool?&#8221; I ask.  They nod. And lift me out of my seat.<\/p>\n<p>I don&#8217;t help them. I let my legs drag on  the carpet as they carry me up the stairs.<\/p>\n<p>Some guy says, &#8220;Throw this  fucker down the stairs! I wanna watch the fuckin&#8217; movie! Throw him!&#8221;<\/p>\n<p>Some  girl says, &#8220;Jeez. Save your protests for something worthwhile, like saving  the whales or something.&#8221;<\/p>\n<p>Lofty says, &#8220;Take him out!&#8221;<\/p>\n<p>Once  outside, I write down everyone&#8217;s name in my little black Moleskine. Lofty  refuses to give me the phone number of the cinema. Another assistant manager  arrives, and I ask him for the number. He gives it to me. It&#8217;s (011) 880 4512.  Write this number down. If you ever find that the movie&#8217;s out of focus or the  aircon is set wrong, or the sound is messed, phone this number. Tell Lofty Roy  gave it to you. And tell him that if he doesn&#8217;t rectify the problem, you&#8217;ll be  glad to get your money back, or a voucher for another movie. And he&#8217;s compelled  by distribution agreements to give you that voucher.<\/p>\n<p>Lofty says, &#8220;We have right of admission reserved. You and your friends are no longer welcome at Ster Kinekor.&#8221;<\/p>\n<p>In the end, the two  security guards and I go down the escalator together, and we chat merrily.  Karabo and Doctor are happy that there was no physical violence. They tell me  about a guy who had a gun once. Karabo had to talk the guy out of shooting a  buddy. And they show me the control centre down in the basement. 60 cameras! And  a truly frightening holding cell.<\/p>\n<p>Sitting here sipping cappuccino at Nescafe Cafe, I&#8217;m struck by the fact that they&#8217;re not complaining about me eating the remnants of the tramezzini bought from their competition across the passage.<\/p>\n<div class=\"blogger-post-footer\">Roy Blumenthal is a writer, director, artist, and <a href=\"http:\/\/snipurl.com\/visualfacilitator\">visual facilitator<\/a>. Hire him to make pictures of your meetings or workshops.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Friday, March 11, 2005 Service: * * * 1\/2 Food: N\/A Ambience: * * * 1\/2 Babe Count: * * * Decaf cappuccino definitely doesn&#8217;t match the rush of what&#8217;s just happened. And I&#8217;m sitting here scheming about ways to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/royblumenthal.com\/wordpress\/nescafe-cafe-rosebank\/\"> <span class=\"screen-reader-text\">Nescafe Cafe, Rosebank<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p521FP-3A","_links":{"self":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":0,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"wp:attachment":[{"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/royblumenthal.com\/wordpress\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}