by Roy Blumenthal on December 31, 2007
David Sifry (http ://twitter.com/davidsifry) took a mere 48 hours to
create a Web2.0 app that truly demonstrates — and puts into action –
the power of social networks.
His new tool is called 'hoosgot' (http://hoosgot.com and
http://twitter.com/hoosgot). And it's a way for anyone to get stuff
they're looking for. And 'stuff' could be information or things.
The word 'hoosgot' is a phonetic spelling for the phrase, 'Who's got…?'
As in, 'Hoosgot a Kindle they don't really want, and can send it to
Roy in South Africa?'
Or, 'Hoosgot any idea how to upgrade a blogger.com template to the new
widgets version without losing all your old formatting?'
Or maybe even, 'Hoosgot a way to get George Bush impeached before the
Third World War he's started spreads all over the world?'
If your blog pings Technorati.com, just using the word 'hoosgot' will
get the post parsed by Sifry's innovation, and open your question up
to a huge community of people who might be able to answer it.
In order to access your answers, you do one of two things:
1. Go to the hoosgot.com site, and check the comments section of your
query for responses.
2. Follow the RSS feed for the comments in your blog aggregator (I
used to use the free Bloglines.com. Now I use the free Google Reader.)
One thing Sifry mentions is that this system will only work if you
work it (some twelve step resonances there, I suspect). He means that
it's a community tool, which works through reciprocation. In other
words, don't only post questions. Sometimes, post some answers too.
It's a give and take situation.
I'm posting this as an email to go@blogger.com from gmail on my
cellphone. So I'm not sure how links are treated. Hopefully they'll be
live. If they're not, you'll need to copy them into your browser. And
I'll rectify that when I'm online from my computer.
by Roy Blumenthal on December 30, 2007
[UPDATE:]
Jennifer saw this and said, ‘Yuch! Is THIS what stimulated vaginas look like!?’
And I said, ‘Simulated, not stimulated.’
She said, ‘Oh.’
– Camera phone upload powered by ShoZu
by Roy Blumenthal on December 27, 2007
The World’s Shortest Marketing Plan, Version 2.1
www.blog.guykawasaki.com
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What
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Why
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When
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How
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Who
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Product
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What does the product have to do?
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What articulated wants or unarticulated needs does it fill?
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What is the window of opportunity?
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How will the product fill these wants and needs?
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What is our best guess at who is going to buy our product?
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Presence
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Where in the virtual and physical world do we need to sell our product?
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Why will the marketplaces and market spaces distribute our product?
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How will our presence change during the lifecycle of our product?
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How will we establish and maintain a presence in the important locations?
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Who are the decision makers at the marketplaces and market spaces?
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Persuasion
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What are the social factors in the buying process of our product?
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Why will people recommend our product to others?
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When can we credibly go after opinion leaders and early adopters?
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How do we ensure that comments, rankings, reviews, and counts portray us in a positive way?
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Who are the relevant opinion leaders and persuaders? Which communities must we reach?
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Preference
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How do we enable customers to express their preferences and to personalize what we do?
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Why would people take the time and energy to express their preferences?
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How will customer preferences change over time?
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How do we capture customer preferences? (Customer ratings, transaction history, search behavior, and configuration tools?)
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Whose preferences do we care about?
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Price
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How much do we sell our product for?
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Why is this the right price point?
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What is our pricing strategy through the lifecycle?
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How do we set and reset the price in a world of “perfect information” and dynamic pricing?
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Who will demand different price points? Which segments do we care about?
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Version History
5/4/06—changed to Helvetica font, made title and headings boldfaced
